Hartley & Co

The brief

Hartley & Co is a 12-person accountancy specialising in owner-managed businesses. Their existing site was a WordPress build from 2014 — slow, dated, and signalling 'sleepy high-street firm' rather than the sharp specialist they actually are. Younger founder-clients were going elsewhere, and the team was tired of explaining away the website on first calls.

The approach

1. 01

   Editorial layout inspired by The Economist and Pitchfork — generous typography, restrained palette, content-first.

2. 02

   Service categories restructured around client problems ('I'm starting a business' / 'I'm selling my business') rather than internal jargon.

3. 03

   Interactive Corporation Tax calculator — visitors enter turnover and get an instant estimate plus a CTA to a free 30-min consultation.

4. 04

   Soft-touch CTAs throughout — 'Have a quick question? Just email us' — instead of pushy form-gating.

5. 05

   Speed: PageSpeed 98/100 on mobile. Old site was 41.