Rowley Roofing

The brief

Rowley had run his roofing business for 14 years with no website at all — everything was word-of-mouth. He was watching less-experienced firms with shinier websites win the residential jobs he should have been winning. He needed something that converted a Google search into a phone call without him having to sell.

The approach

1. 01

   Trust-first hero — owner's face, years in business, area covered, accreditations. Above the fold, no scroll.

2. 02

   Clear pricing tiers — 'Small repair from £180', 'Full re-roof from £4,500'. Most trade sites hide pricing; transparency wins more leads than it loses.

3. 03

   Photo gallery of every completed roof in the last 12 months — geo-tagged so 'roofer in Solihull' searches see Solihull jobs.

4. 04

   Quote form that takes 30 seconds: postcode, type of job, photo upload. Pings Rowley's phone via SMS.

5. 05

   Strong calls to action: 'Call now' on every page; the phone number is a tappable link on mobile.